Actress Anne Hathaway who starred in the very fashionable The Devil wears Prada is to become the newest ambassador for the luxe international brand, Lancome.

The doe-eyed beauty will follow in the footsteps of Kate Winslet, Uma Thurman and Clive Owen.

Odile Roujol, President of Lancome International, said the choice was natural.

“Anne Hathaway is a radiant young woman who perfectly embodies modern femininity. We know she will portray all the passion and excitement of our new fragrance.”

The 25-year-old star will front Lancome’s as-yet unrevealed newest fragrance in both print and television adverts.

The fragance is due to be launched globally in September this year.

Source: Stuff.co.nz